BODIED BY ESH
Brand Identity System

Brand Style Guide

The comprehensive brand management manual for Bodied by Esh. All color codes, typography, logo assets, spacing rules, and brand voice guidelines in one professional reference.

v1.0 — June 2026

Brand Philosophy

BODIED BY ESH is a high-performance wellness and body recomposition brand positioned at the intersection of medical-grade biomechanics, elite data telemetry, and bespoke lifestyle architecture.

Unlike generic fitness programs that market “fat loss” through sweat-equity and caloric deprivation, Bodied by Eshtreats body recomposition as a precision engineering challenge. The brand targets high-net-worth individuals, corporate executives, founders, and busy, affluent parents in South Florida’s premium corridors (Boca Raton, Parkland, Delray Beach).

Our visual identity projects scientific authority, bespoke luxury, and direct accountability — distinguishing us from mid-market athletic brands through obsidian-black surfaces, liquid champagne gold accents, and precision-engineered typography.

Primary Accent#D4B87ELiquid Gold
Display FontSpace GroteskBold 700
Target Market$175k+Median HHI